For this project, we had one week, working in groups of 4 to create a new brand of tea and work on its packaging.
We called the tea « Junkie lady » as we wanted something both provocative and a reminder of the British tradition for drinking tea. We got inspired by the packaging of different packs of drugs, with different dirty patterns that made the « junkie lady » stand out. We wanted to apply this idea using visuals from old British ladies’ wallpapers, with a baroque look.
The final packaging is made with transparent paper on which those patterns were screen printed to have this colorful and unclean look we wanted at first.
They talked about it